Partner Program
The grass is greener with the right partner.
Two flexible programs, premium products, and real margins. Buy wholesale and own your market as a dealer, or earn without inventory as a retail hub, and we’ll back either one with training, displays, and 50+ freight hubs.
A real partner’s sales floorTwo paths to profit
Choose your program.
Whether you want to buy wholesale or earn without touching inventory, there’s a program built for you. Not sure? Everything about both lives on this page, including the hybrid middle path.
Become a Dealer
Buy wholesale. Set your price. Own your market.
- Full margin ownership, no franchise fees, ever
- Competitive wholesale pricing on the full product line
- Marketing materials, co-branding, and a dedicated rep
- You own the customer, the pricing, and the repeat business
$750-$2,250+ gross profit per roll
See the Dealer Program ↓Dealer Program ↓Become a Retail Hub
Zero inventory. We fulfill. You earn.
- No stock required: an in-store display and samples do the selling
- Set your own retail margin on every sale
- We cut, wrap, and deliver every order
- Simple daily order submission and a dedicated rep
$50K-$100K+ annual revenue potential
See the Retailer Program ↓Retailer Program ↓Market opportunity
A booming market, by the numbers.
The artificial turf industry is growing at nearly 10% a year, pushed by water costs, rebate programs, and homeowners done with mowing. Position yourself at the center of it.
Global turf market by 2030
Grand View Research
Compound annual growth rate
2022-2030
US landscaping industry
IBISWorld, 2023
Residential sector growth
Past two decades
The Dealer Program
Know your customer. Own your margins.
As an EGD dealer, you purchase premium artificial turf at wholesale and sell at your own markup. No franchise fees, no revenue sharing: clean margins on every project, and you control the relationship, the pricing, and the profit.
$750 - $2,250+
gross profit per roll
based on a $0.50-$1.50+/sqft markup over wholesale
Three revenue lanes
Material is only the first lane.
Lane 1 · Material margin
The spread on every roll
Dealer-tier pricing is built for resale, with your margin engineered into every product in the line. Sell material only and this is your whole business, a real one, and it improves as your volume grows.
Lane 2 · Install labor
The bigger half of the job
Most of what a customer spends on a finished lawn is prep and labor. If you install (or sub it out and manage it), that becomes a second margin lane on the same job, often larger than the material lane.
Lane 3 · Maintenance & repeat
The lawn keeps paying
Infill top-ups, cleanings, pet-system refreshes, seam repairs, plus the three neighbors who ask who did the yard. Turf customers are visible customers, and the referral loop is the cheapest marketing you’ll ever run.
No-Inventory Option
Start with zero rolls on your floor.
The traditional dealer model starts with a warehouse lease and a container of turf you hope to sell. Ours doesn’t have to.
We hold the stock
Our warehouses, your catalog
Inventory sits at our warehouses, not yours. Every product you sell is a roll on a rack in our network. If we quote it, we stock it.
Sell from samples
Your showroom fits in a box
You sell from a sample kit: the same swatches your customer will touch and compare. No showroom build-out, no dead stock in colors nobody ordered.
Ship per-job
Cut to order, shipped to the job
When you sell, we cut the order from 15-foot rolls, wrap and palletize it, and ship per-job. Hub pickup at 50+ freight service centers, or door delivery to the job site.
No lease required
Grow into a warehouse, or don’t
Some dealers eventually add racks and stock fast-movers locally. Some never do. A warehouse lease is a choice you earn your way into, not the price of entry.
Dealer money math
Project your dealer margins.
Slide your expected volume, pick a margin tier, and see the shape of the business. Every number is gross profit on material alone: install labor and repeat work stack on top.
Margin on wholesale resale. Most dealers land between the tiers; volume pricing improves the spread as you grow.
Monthly gross profit
$15,000
Annual gross profit
$194,400
includes $14,400/yr accessory upsell (infill, seam tape, nails, ~8%)
3-year cumulative
$642,221
5-year cumulative
$1,182,115
Projections are estimates based on average pricing and margin assumptions, with annual growth at the industry’s 9.8% CAGR. Actual results vary with market, pricing, and volume. Call us for a business plan built on your numbers.
Onboarding
From first call to first order: four phases.
No form funnels and no mystery stages. Hover or tap a phase to see exactly what happens, and who does it with you.
Phase 01
Contact
Call or email and tell us about your market: your city, your background (storefront, installer, or starting from scratch), and what you want the business to look like. This is a conversation, not a form funnel.
Phase 02
Apply
We walk you through the dealer application together: product lines that fit your climate and customer base, your pricing tier, and how orders will flow. If a market is already saturated, we say so. We would rather turn you down than set you up to fail.
Phase 03
Train
You get access to EGD University, our 33-module training platform covering product knowledge, measuring and quoting, freight, installation fundamentals, and selling turf honestly. Self-paced with quizzes and videos; most dealers complete the core track in about a week.
Phase 04
Launch
You launch with a sample kit in hand, a marketing kit with listing and ad templates ready to post, and our team on the phone for your first orders. We help you quote, book freight, and land the first few jobs cleanly.
The Box
What’s actually in the box.
“Dealer support” is usually a phone number. Ours is a stack of working tools, the same ones our own team runs the business on every day.
Dealer portal
EGD Hub access
Log into our hub to build quotes, place orders, and watch order status move on the same platform our internal team uses, not a brochure PDF.
Samples
Sample kits that close jobs
Full sample kits of the lines you carry, and per-job sample fulfillment for your customers, so they touch the exact product before they buy.
Marketing kit
Listing & ad templates
Ready-to-post marketplace listings, ad copy, and creative templates: proven formats we run ourselves, localized to your city and your product picks.
Training
EGD University
33 modules with videos and quizzes: product knowledge, measuring and quoting, freight, installation fundamentals, and how to sell turf without the hype.
Freight network
50+ pickup hubs, coast to coast
Our freight partnerships put 50+ freight service centers within reach. Hub pickup or door delivery, with BOL tracking, and we file any freight claims. See the network.
Local visibility
We help run your local SEO
We help set up and tune your local presence (business profile, service pages, and review flow) so “turf near me” in your city starts finding you.
Dealer FAQ
The questions dealers actually ask.
Is there a minimum order to become a dealer?
No big buy-in. You start from a sample kit, not a container; plenty of dealers stock 3-5 rolls once the first jobs land. Dealer pricing is tiered by volume, so your margins improve as you grow, but there’s no upfront inventory purchase required to get started.
What does a dealer actually earn per roll?
Most dealers mark material up $0.50-$1.50+ per square foot over wholesale, which works out to $750-$2,250+ gross profit on a standard 15′ × 100′ roll, before install labor and accessory sales. You set the price; the calculator above shows how the volume math plays out.
Do I get territory exclusivity?
Honest answer: it depends on the market, and we discuss it case by case. In some markets exclusivity makes sense for both of us; in others it doesn’t. We won’t promise you a blanket territory on a website, but we also won’t stack dealers on top of each other and let you find out later.
Who handles freight claims if turf arrives damaged?
We do. Your job is to count the rolls, look over the wrap, and note anything off on the delivery receipt before signing. From there, we file the claim with the carrier and see it through. Neither you nor your customer should ever have to fight a freight company.
How long does training take?
EGD University is self-paced: 33 modules with videos and quizzes covering products, quoting, freight, and installation fundamentals. Most dealers complete the core track in about a week working evenings, and you keep access permanently for reference and for training your own staff.
Do I need a warehouse to start?
No. Under the no-inventory model, we hold the stock at our warehouses and ship per-job: hub pickup or door delivery. You sell from samples. Plenty of dealers add a small storage unit or a rack later, once volume justifies it, but a lease is not the price of entry.
Can I offer installation too, or is this sales-only?
Both fit. Plenty of dealers sell material only and refer installs; plenty install (or manage subs) and keep that side of the job too. If you do install, the contractor program stacks with the dealer relationship, and installation inquiries from our national advertising route to partners by territory.
Can I private label or custom brand EGD products?
Yes, for the right fit. Established partners can collaborate with our product team on a build of their own (pile height, face weight, blade geometry, color blend) and grow a named line on our mills, QC, and freight network. See the R&D collaboration section below, then tell us what your market is missing.
The Retailer Program
Zero inventory. Pure profit.
Earn on every turf sale without stocking a single roll: a turnkey turf department for garden centers, hardware stores, and landscape suppliers. EGD handles fulfillment, you keep the margin.
$0.20 - $0.75+
per square foot on every sale
zero carrying cost; we cut, wrap, and deliver every order
Sound familiar?
Every objection, already handled.
Problem
Customers ask for turf but you don’t carry it, and sourcing a whole new product line feels like a big commitment.
Solution
EGD provides the display and samples so customers can see and feel the product in your store. No stock required.
Problem
Fulfillment and delivery are too complex to manage on top of your existing operations.
Solution
EGD handles cutting, rolling, and delivering every order: to your store for pickup or straight to the customer. You never touch the product.
Problem
Bulky landscape materials eat floor and warehouse space for low margin.
Solution
Earn $0.20-$0.75+/sqft on every sale with zero carrying cost. High margin, no racks of risk.
Why carry turf
One customer, several sales.
Your customers are already asking for turf, and when a garden center doesn’t carry it, that customer buys it somewhere else. Every project that starts at your display pulls more than rolls through the register.
Turf by the roll or cut to length
Lawns, pets, play, and putting, sold by the square foot from a lineup your customers can touch.
Installation accessories
Infill, seam tape, staples, weed barrier, and edging ride along on every project ticket.
The aisles you already stock
Base material, pavers, border stone, plants, and finishing: a turf project pulls your whole store through the register.
Installation referrals
Customers who want it installed go to our contractor network and keep shopping with you.
The Program
A turf department, ready to sell.
On the floor
Displays & hand samples
In-store and yard displays with labeled samples and co-branded signage, so customers buy turf they can feel.
Behind the counter
Staff training
Product, measuring, and sales training through EGD University, so your team answers questions with confidence from day one.
At the counter
Quotes in minutes
Our online estimation tools turn a counter conversation into a written materials estimate on the spot, no site visit.
After the sale
Installer referrals
Shoppers who want professional installation get routed to vetted crews, and the material sale stays at your store.
In the back
Light on your floor space
Sell from the display and samples; orders ship from the nearest EGD hub. Stock a few core rolls if you want to, or none at all.
In your corner
One partner, whole category
Product, displays, samples, training, estimating, and installer referrals from a single supplier relationship.
The Core Retail Lineup
Five turfs that cover most of your customers.
Lawns, pets, play, and putting, every one on the same 16-year warranty, lead-free and PFAS-free. The full 18-turf line is available by special order from the nearest hub.
Retailer money math
Project your store’s take.
Commission on material, plus the accessories and the aisles a turf project pulls through the register, with zero dollars tied up in rolls.
Commission per square foot sold off your display, with EGD cutting, wrapping, and delivering every order.
Monthly gross profit
$6,000
Annual gross profit
$77,760
includes $5,760/yr accessory upsell (infill, seam tape, nails, ~8%)
3-year cumulative
$256,888
5-year cumulative
$472,846
Projections are estimates based on average pricing and margin assumptions, with annual growth at the industry’s 9.8% CAGR. Actual results vary with market, pricing, and volume. Call us for a business plan built on your numbers.
Getting Started
Selling turf in weeks, not seasons.
Our team handles the setup with you. Hover or tap each step; none of them is a commitment until you say so.
Step 01
Intro call & store review
A short conversation about your floor space, your customers, and your current landscape assortment. No obligation, no forms-first funnel.
Step 02
Assortment & display plan
We help pick the products that fit your market and plan the display and samples that fit your store.
Step 03
Staff training
Product, measuring, and sales training for your team through EGD University before launch day.
Step 04
Launch & restock
Your turf department opens with signage up and samples labeled. Restocks and special orders ship from the nearest EGD hub in days, not seasons.
Retailers ask
Store questions, straight answers.
We don’t have room to stock big rolls. Does that rule us out?
Not at all. Most retail partners start with no rolls on the floor. You sell from the display and samples, and orders ship from the nearest EGD hub. Stocking a few fast-movers later is an option, never a requirement.
Do we need to know how to install turf?
No. Your team gets product and measuring training through EGD University, and customers who want professional installation are referred to vetted crews from our contractor network, while the material sale stays with your store.
Is there a big buy-in to join?
The program starts with a display and samples, not a container of inventory. What your launch looks like depends on your store and market, and that is a short conversation, not a price list.
What does my store actually earn?
Retail partners typically earn $0.20-$0.75+ per square foot on every sale, plus roughly 8% in accessory upsell, with zero carrying cost. Run the calculator above with your expected volume, then call and we will tune the numbers to your market.
The Hybrid Model
A turf aisle in your store, a warehouse in ours.
This is what the program looks like on the ground at a real partner’s landscape yard: a display and samples in the store, our inventory and freight behind it. Sell from the rack, and we cut, wrap, and ship each order: to your store for customer pickup or straight to their job. Stock your fast-movers later if the volume earns it; plenty of partners never need to.
Your curb
Signage that pulls them in
Co-branded banners and yard signage announce the turf line to every customer who already drives past your gate.
Your floor
The display rack sells for you
A merchandised sample rack with spec cards puts the whole line in arm’s reach, right beside the pavers and hardscape your customers came in for.
Our warehouse
Zero rolls tied up in your cash
Every sale ships from our stock: cut to the order, wrapped, and delivered to your store or the customer’s site. Your capital stays in your business.
Seen in the wild: a partner’s yard.
Banner on the fence, display by the door, samples on the rack, and every roll behind it sitting in our warehouse instead of theirs. The hybrid model working exactly as designed.
Side by side
Dealer, retailer, or both.
The hybrid column is real: plenty of partners stock a few fast-movers, sell the rest off the display, and let us fulfill. If neither program is an exact fit, we’ll tailor one.
| Feature | Dealer | Retailer | Hybrid |
|---|---|---|---|
| Inventory required | You purchase rolls | None | Optional: stock what fits your space |
| Who fulfills orders | You cut & deliver | EGD handles it | Mix of both, your call |
| Margin structure | $0.50-$1.50+/sqft | $0.20-$0.75+/sqft | $0.20-$1.50+/sqft, model dependent |
| Product warranty | 16 years | 16 years | 16 years |
| EGD University access | Included | Included | Included |
| Private label / OEM | Available | Not offered | Available |
| Franchise fees | None | None | None |
| Customer relationship | You own it | Your store earns it | You define it |
| Setup time | Days | Days | Days |
| Best for | Active operators | Passive revenue | Unique situations |
The EGD advantage
How we stack up against the alternatives.
| Feature | Online Retailers | EGD Dealer | EGD Retailer |
|---|---|---|---|
| Upfront inventory commitment | Drop-ship only | Flexible, start with 3-5 rolls | None, display kit only |
| Franchise or licensing fees | Platform fees 15-30% | Zero fees, ever | Zero fees, ever |
| Margin transparency | Race-to-bottom pricing | $0.50-$1.50+/sqft, you set price | $0.20-$0.75+/sqft, you set price |
| Product quality tier | Mixed / unverified | Premium curated selection | Premium curated selection |
| Partner support | Email ticket only | Dedicated account manager | Product + sales training |
| Territory restrictions | Open / saturated | Open, sell anywhere | No restrictions |
| Setup time | Weeks of onboarding | Days, not months | Days, not months |
Comparisons reflect general industry trends and are not specific to any brand.
Built for serious operators
No gimmicks, no fine print.
No franchise fees, ever
Keep 100% of your margins. No royalties, no hidden costs, no monthly platform fees. You earn what you sell, period.
Nationwide fulfillment
50+ freight hubs across the US mean faster delivery and lower freight costs, with most orders shipping within 2-3 business days.
31+ years of combined expertise
Our sales and management team brings three decades of combined turf industry experience: sourcing, testing, and distribution knowledge you can lean on.
Dedicated partner support
From your first order to your hundredth: a named account rep, priority sample fulfillment, and direct access to our product specialists.
R&D collaboration: build a product that’s yours.
For partners with a clear picture of their market, we go beyond the catalog: collaborate with our product team to spec a build of your own: pile height, face weight, blade geometry, and color blend engineered for your customers and your climate. From first sample to a named line you can grow a brand on, with our mills, QC, and freight network behind it. Tell us what your market is missing and we’ll tell you what it takes.
Install for a living rather than sell? See the contractor program → It stacks with the dealer relationship if you do both.
Get in touch
Ready to partner with EGD?
Tell us about your business and our team will be in touch within one business day with your tier, the program book, and the numbers for a market like yours.
Let’s talk partnership.
Call us and tell us about your market, and we’ll walk you through pricing tiers, the no-inventory model, and exactly how the first ninety days work.